Project Overview
Branding project for a small design studio.
Skills
- Brand Identity
- Logo Design
- Web Design
- Social Media Content
About Nito Design
Nito Design a small design studio offering Industrial Design and Graphic Design services. They pride themselves on putting customers needs first. Understanding the customer and their goals is key to creating unique and meaningful designs.
Brand Identity
Colour Palette
To demonstrate a modern and professional design business, the colour palette had to create a sense of modernism, style, and simplicity. Therefore, a sleek style of off-black and light grey were used with a bold orange to show the companies goals of creation unique and innovative designs.
HEX: #0d0d0d
CMYK: 82 72 62 91
RGB: 13 13 13
HEX: #ff9f17
CMYK: 0 45 90 0
RGB: 255 159 23
HEX: #f5f5f5
CMYK: 5 4 4 0
RGB: 245 245 245
Typography
Modulus Medium Pro
Lorem ipsum dolor sit amet. Aut quas placeat in quae excepturi qui consequuntur ratione a praesentium iure est doloremque dolorem. Et dicta deleniti et quia atque cum natus earum et sint consequatur. Et tempore maiores ut similique numquam aut doloremque laudantium a explicabo explicabo et nobis eveniet.
Headers use Modulus Mediuim Pro. This matches the Logo font ensuring brand consistency. It is a simple and sleek design no represent the brand identity. It is an all lowercase design.
Roboto Light
Lorem ipsum dolor sit amet. Aut quas placeat in quae excepturi qui consequuntur ratione a praesentium iure est doloremque dolorem. Et dicta deleniti et quia atque cum natus earum et sint consequatur. Et tempore maiores ut similique numquam aut doloremque laudantium a explicabo explicabo et nobis eveniet.
All other text uses Roboto Light - A modern, simple and clear font.
Logo Design
Nito Design logo incorporates the simplicity of the Modulus Pro font design for a modern and simplistic feel. The dot on 'i' uses the colour palette ornage to symbolise a 'light-bulb' moment which represents innovation, forward-thinking and creativity.
Logo Variation
The logo is intended to be used consistently with brand colour palette.
Stationary Design
The following stationary setup displays several company assets including letter head, invoice, business cards and custom envelope.
Web Design
Nito Design website was created using Wix. It was key to follow brand guidelines and keep the design simple and geometric.
Social Media Content
Social media posts focus on showcasing company skills, demonstrating a diverse range of work and engaging with audiences to follow project timelines and reach out for work. All posts follow the brand guidelines with design and imagery kept consistent throughout.
